It’s been said that art does not exist in a vacuum, and we are all influenced by what we have seen. Nowhere is this more true than on the web. So, before I talk about the actual process of designing Godbit, I need to give due credit for where I drew my branding inspiration. When I first started out, I knew I wanted this site to appeal to geeks, a demographic in which I include myself.
If you’re from my generation (or older), you’ll no doubt remember computers such as the Apple II. Cutting edge for their time, these dream machines had only a two-color monitor. Well, it was really more like one color: green, with the rest of the screen black. It was this type retro look I was considering, because I wanted the site to be about getting back to basics, past the snazzy designs and back to the foundations of good machine language: code.
This is also a reoccuring theme in the Matrix, which also drew its inspiration from the old console input of light text on black background. To the younger crowd, I knew the color scheme of Godbit would remind them more of this movie. I really liked the underlying theme of those films: Fighting the status quo. That is something that I also wanted to represent with Godbit, to raise the bar of coding standards beyond where the Church is at today. “We wrestle not against flesh and blood,” but against apathy, bureaucracy and mediocrity.
Read more at sonspring.com
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