Revenge of the Brand
- What is branding? A logo or a trademark
- That thing you burn into cows is the answer. Rob Frankel is making the point that a brand has to differentiate itself so that prospective buyers don’t miss it
- Branding is not about getting your targets to choose you over your competition. Branding is about getting your prospects to see you as the only solution to their problem
- Branding is not about you. Branding is about them
- If the branding is wrong everything else is too
- Good brand vs. bad brand:
- delievers the message clearly, deliver the message clearly is the start of ta good brand
- communicates quickly, gets the message of the brand across quickly
- projects credibility
- strikes an emotional chord, technology + product, everyone has a connection with one or the other, it’s about the brands problems and the brands solution
- motivates the responent, motivates the responent to cross the line and buy their product
- creates a strong user loyalty, best brands are a mix of differentiation and compelling personality
- Advertising grabs their minds, branding gets their hearts
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment