grp224 Reading Reflection Week 7

Lovemarks
- what makes some brands inspirational, while others struggle?
- lovemark – deliver beyond your expectations of great performance, reach your heart as well as your mind, we get attached to them
- think they reach your mind first and become a lovemark
- you have to have respect in a lovemark
- three three most influencial places to find a lovemark are on screen, online and in store
- on screen, creating that emotional connection
- online, the loyalty to a brand goes beyond reason, consumers have the ability to interact and respond to their product through forums, brand loyalty, membership, etc
- in store, all the senses are motivated, maybe why 80% of decisions are made in store and 50% of brand switches happen in store
- in a technologically motivated world, you would think it is easy to keep loyal customers, to see you as the only solution to their problem
- it’s easy to come up with a well thought out, spaced, creative, visually appealing brand, the hard part is making it attractive to customers