Saturday, June 9, 2007

GRP224 Assess. No.2 Reading Reflection/ Learning Journal

Reading No.7 'Lovemarks'
- what makes some brands inspirational, while others struggle? Lovemarks deliver beyond your expectations of great performance, reach your heart as well as your mind. We get attached to them.
- think they reach your mind first and become a lovemark
- you have to have respect in a lovemark
- three most influencial places to find a lovemark are on screen, online and in store
- on screen, creating that emotional connection
- online, the loyalty to a brand goes beyond reason, consumers have the ability to interact and respond to their product through forums, brand loyalty, membership, etc
- in store, all the senses are motivated, maybe why 80% of decisions are made in store and 50% of brand switches happen in store
- in a technologically motivated world, you would think it is easy to keep loyal customers, to see you as the only solution to their problem
- it’s easy to come up with a well thought out, spaced, creative, visually appealing brand, the hard part is making it attractive to customers

I looked at logos from good logos top 250 logos. It's a website that develops case studies into the design of particular logos. I also took inspiration from 'Business Cards, The Art of Saying Hello'. A book by Micheal Dorrian and Liz Farrelly that displays the business cards of over 250 graphic designers and agencies. Here are also a couple of logo that i used in the initial stages that i used as a starting point for my first designs.


For the 2nd assignment, i have hopefully fixed some simple problems that were clearly evident in the 1st assignment. Thoughout the working process for Rings of Saturn i was constantly telling myself "how what im designing now can transfer into other circumstances". Eg/ how well the logo will work in the business card or letterhead. I think as a consequence to having a coherent design, you can be limited in your creative process and outcome.
In terms of design i tried to not over emphasize the 'sci-fi' aspect of the company as well as keeping in mind the name of the company is Rings of Saturn, so i didn't try and ignore that. For me im pleased with the outcome, all aspects of the identity relate to one another (making an identity). From a consumer's point of view each aspect of the identiy would be seen individually and not all at once, so they would make the connection to the company from seeing similar aspects from, for example, the business card and letterhead. What im trying to say is that i understand why we as designers have to make that connection between different aspects of a corporate identity.

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